Who We Are
EI8HTY EI8HT, a pioneering creative and performance agency established in 2023, specializes in elevating the business ventures and performance of distinguished clients in the realms of sports, entertainment, and celebrity culture.
Our Approach
At EI8HTY EI8HT AGENCY, we believe in taking a data-driven approach to marketing. We use analytics to inform our strategies and make data-backed decisions that lead to better results for our clients.
Our Secret Sauce...
Our approach at Ei8hty Ei8ht combines innovative strategies with a deep understanding of the unique needs and aspirations of each client. Here is a detailed explanation of our approach:
- Holistic Client Analysis: We begin by thoroughly understanding our clients' current status, goals, and potential. This involves analyzing their physical and mental performance, existing brand presence, and business aspirations. For clients like athletes, celebrities, and entertainers, this means a comprehensive look at their public persona, career trajectory, and personal ambitions.
- Customized Strategy Development: Based on our analysis, we develop a tailored strategy that aligns with the client's objectives. This includes identifying opportunities for brand growth, performance enhancement, and business expansion. For Trice, this means crafting a specific plan to grow their international presence through various digital and physical channels.
- Multi-Phase Implementation Plan: Our work is structured into distinct phases, each with clear objectives and timelines. This phased approach allows for focused execution, continuous assessment, and the flexibility to adapt as needed. For Trice, this includes content creation, social media expansion, pop-up events, and establishing retail and sales channels.
- Content Creation and Digital Presence: Recognizing the power of digital media, we emphasize creating high-quality content that resonates with the target audience. This is crucial for building a strong online presence on platforms like Facebook, Instagram, YouTube, and TikTok, which are vital for global reach.
- Engagement through Experiential Marketing: We believe in the power of direct customer engagement. Planning and executing pop-up events and marketing activations allow our clients to interact with their audience, strengthening brand loyalty and enhancing the brand experience.
- Sustainable Growth and Expansion: Our ultimate goal is to achieve sustainable growth for our clients. This means not just short-term gains but establishing long-term strategies like building retail showrooms and sales channels that ensure continued success and market dominance.
- Performance Coaching: As a human performance coach, we integrate strategies to improve the physical and mental performance of our clients. This holistic improvement is crucial for clients whose personal brand and performance are closely intertwined.
- Data-Driven Decisions: Throughout our engagement, we rely on data and analytics to inform our decisions. This ensures that our strategies are grounded in reality and are achieving the desired outcomes.
- Collaboration and Communication: We maintain a collaborative and transparent relationship with our clients, ensuring they are involved and informed throughout the process. This collaborative approach is central to achieving alignment and success in our projects.
Our approach is dynamic, client-centric, and rooted in achieving measurable results. It's designed to not only meet but exceed the expectations and objectives of our clients.